Best time to post calculator

Use this free tool to find the best time to post on Instagram, TikTok, LinkedIn, X (Twitter), and Facebook—personalized to your audience’s timezone and niche. It factors weekday vs. weekend behavior, work-hour vs. entertainment peaks, and niche patterns to suggest high-engagement posting windows.

Creators and marketers search for a best time to post on Instagram calculator because timing matters. This page also covers the best time to post on TikTok, the best time to post on LinkedIn, and the best time to post on Twitter/X, with a clear post time by timezone view so you can schedule confidently across markets.

All suggested windows are shown in this local time.

Recommended posting windows (next 7 days)

Local time in
Day Windows
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How this best time calculator works

The tool combines known platform activity patterns with niche-specific adjustments. For example, LinkedIn favors morning and lunchtime on weekdays, while TikTok and Instagram skew to evenings. Entertainment niches tend to peak later at night, while B2B audiences often engage earlier. We map those baselines to your selected timezone so you can plan a week of posts without guesswork.

Treat these windows as starting points. If your analytics show different spikes, prioritize your data. Consistency compounds reach: keep posting during the strongest windows, test new slots occasionally, and retire underperforming times. When you find winners, lock them into your publishing calendar to build habit loops with your audience.

Platform quick notes

  • Instagram: Midday and evening, with solid weekend late-afternoon performance.
  • TikTok: Evenings and weekend late morning; experimentation pays off with fresh creatives.
  • LinkedIn: Tue–Thu mornings and lunch; avoid late nights and most weekends.
  • X (Twitter): Midday and early evening on weekdays; conversational threads help.
  • Facebook: Midday and early evening; test Sunday evenings for commerce.

FAQ

Does timezone matter?

Yes. Always optimize for the audience’s local time, not yours. That’s why this calculator anchors suggestions to the timezone you choose.

Are weekends good for posting?

It depends on the network and niche. LinkedIn is weaker on weekends; Instagram and TikTok often perform well.

How many posting windows do I need?

Start with two consistent slots per day on priority days, then add a third when your pipeline supports it.

Have something to look forward to 👀

Schedule posts, find your best time to publish, and keep your calendar full—without the chaos. SchedPilot makes consistency simple across every channel.

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