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Made by andrei
Made by andrei
Let’s face it—managing social media in 2025 feels like herding caffeinated squirrels. With platforms multiplying like rabbits and algorithms doing the hokey pokey every week, social media managers need a serious toolkit. One name that keeps popping up in conversations (and ads) is Hootsuite. It’s been around for years, sitting like a grandparent in a rocking chair, sipping tea, and watching the new tools come and go.
But does Hootsuite still hold up in 2025? Or is it just hanging on by legacy reputation? I decided to take the plunge again, dive back into the dashboard, and really get my hands dirty. Grab your coffee (or something stronger), because we’re going deep into Hootsuite’s pros, cons, pricing, features, and some real talk.
At its core, Hootsuite is a social media management platform. It lets you schedule posts, track performance, engage with your audience, and basically feel like you’re in control—even if your brand’s Twitter mentions say otherwise. Launched way back in 2008 (yes, when people still said “hashtag” out loud), it was one of the OGs of the social media game.
You can connect platforms like Facebook, Instagram, LinkedIn, Twitter (or X if you prefer Elon-flavored branding), TikTok, Pinterest, and even YouTube. The idea is simple: stop jumping from app to app, and manage everything from one place. In theory, this sounds amazing. In practice? Well, buckle up.
Let’s talk UI. Because let’s be real—nobody wants to click seven times to schedule one post. In 2025, Hootsuite’s dashboard still looks professional, but not exactly fresh. It’s like they gave it a facelift, but forgot the neck. Tabs and streams are the main vibe here. You can create columns for each feed (like mentions, DMs, scheduled posts), and it feels very spreadsheet-meets-newsroom.
Now, if you’re new to Hootsuite, it might feel overwhelming at first. Honestly, I had flashbacks to when I tried to build IKEA furniture without instructions. The learning curve isn’t terrible, but it ain’t beginner-friendly either. If you’re the type of person who clicks “Skip Tutorial,” you’re going to miss stuff.
But once you get used to it, it’s a power tool. A bit clunky in parts, but powerful.
Hootsuite has always packed a punch in terms of features. Here’s what still makes it valuable in 2025:
1. Post Scheduling and Planning
You can plan content across multiple social networks using the calendar view. Drag and drop to reschedule. Color-coded tags help organize campaigns.
2. Unified Inbox
This is where Hootsuite shines. All your DMs, mentions, and comments from various platforms land in one place. It’s basically the social media manager’s dream. Or nightmare, if your brand just announced something controversial.
3. Analytics and Reports
Need to justify your salary? Hootsuite’s got robust reporting tools. You can track engagement, clicks, followers, reach, and even sentiment (which is mostly “why is this ad showing up on my feed?”).
4. Team Collaboration
Got a big team? You can assign tasks, manage permissions, and prevent the intern from accidentally posting a meme on the CEO’s LinkedIn. Again.
5. App Integrations
With over 150+ integrations—like Canva, Google Drive, Trello, and Slack—you can tailor your workflow. I personally use the Canva one way too often because I still can’t design a graphic that doesn’t look like clipart from 2003.
6. AI-Powered Features (Yes, They Finally Did It)
In 2025, Hootsuite’s AI assistant helps with scheduling suggestions, content repurposing, and even writing captions. The AI is decent, but don’t expect Shakespeare. Or even Shakespeare’s dog.
Okay, deep breath. Let’s talk money.
Here’s a quick breakdown of Hootsuite’s pricing in 2025 (approximate, because they love tweaking it):
Professional Plan – $129/month
Team Plan – $249/month
Business Plan – $739/month
Enterprise – Call for a quote (which is code for “we’ll scare you with a giant number”)
There’s a 30-day free trial, but let’s be honest, if you need more than 3 platforms and a team, you’ll quickly outgrow the basic plan. For small businesses or solo creators, this might be too steep. And for large enterprises, the business plan will do the trick—if your CFO doesn’t faint.
This price bump hurts, especially since competitors offer similar features for half the cost.
Every tool has its wins and woes. Here’s the brutally honest rundown:
✅ Pros
Reliable and battle-tested
Excellent team collaboration tools
Unified inbox is genuinely helpful
Strong reporting features
Integrates with almost everything
❌ Cons
Expensive (like, unnecessarily so)
The UI can feel dated
Learning curve for new users
Some tools locked behind higher-tier plans
AI features still lack real personality
Honestly, if Hootsuite were a car, it’d be a luxury SUV. Comfortable, feature-packed, but also expensive to maintain. You’ll look good using it, but you’ll wince when the invoice hits.
Hootsuite didn’t sit still this year. A few updates worth mentioning:
AI Caption Assistant 2.0 now generates multi-platform captions tailored to voice and audience. Not bad, but still needs a human pass unless you want your tweet to sound like it was written by a robot on Red Bull.
Content Heatmap shows best posting times by engagement. Surprisingly helpful. I posted a meme at 7:13 AM on a Tuesday and it went viral. Coincidence? Maybe.
Video-first Scheduling supports TikToks and Instagram Reels natively now, which is huge for creators.
So, credit where it’s due—they’re evolving. Slowly, but they’re moving.
If you’re running a medium to large business, Hootsuite is great. You’ve got teams, multiple campaigns, and a budget that can handle a $700/month plan without losing sleep.
For agencies handling many clients? Absolutely—it saves you from drowning in tabs.
But if you’re a solopreneur, content creator, or startup just trying to grow without taking out a second mortgage… it might not be worth the spend. You’d be paying for features you don’t use.
Also, let’s be honest: there are leaner, meaner options out there.
Hootsuite is no longer the only player in town. In fact, here are a few worthy challengers:
SchedPilot – Clean UI, workspace support, powerful features, and way more affordable. We’ll talk more about this beauty below.
Buffer – Still kicking. Great for small teams and decent analytics. Look for buffer alternatives if you wish to.
Later – Visual content calendar, great for Instagram-heavy workflows.
SocialBee – Budget-friendly, with solid automation features.
Some of these lack the polish of Hootsuite but hit the sweet spot for cost and function.
Using Hootsuite again in 2025 feels like visiting an old friend who’s gone corporate. They’re still fun to hang out with, but now they wear a suit, charge you for lunch, and keep checking their watch. The features are still solid, and the platform is reliable, but for the price, you really have to need everything it offers.
If you’re a big agency or enterprise, it’s probably still worth it. But if you’re someone like me—running lean, trying to grow fast without burning a hole in the budget—there are smarter choices out there.
And yes, I still have nightmares about the time I accidentally scheduled a tweet with a broken link. Thanks, Hootsuite.
After bouncing around platforms, I landed on SchedPilot, and honestly? It felt like breathing fresh air after being stuck in a boardroom all day. Its because i was looking for a cheaper alternative, so thats why i went with this social media post scheduler.
SchedPilot is built for 2025 realities. It’s fast, modern, affordable, and flexible. You can create and manage workspaces, making it perfect for agencies, freelancers, or teams with multiple brands. Plus, their pricing doesn’t punch you in the wallet.
I manage all my socials, review analytics, and collaborate with my team inside SchedPilot—without needing a training course. The dashboard? Beautiful. The support? Responsive. The vibe? Finally, a tool that gets us.
Final Thoughts
Hootsuite isn’t bad. It’s still powerful, and it’s not going anywhere soon. But in a world where new tools emerge faster than viral TikToks, it’s not always the smartest option anymore.
If you’ve got money to burn and a big team, Hootsuite will serve you well.
But if you want value—if you’re done overpaying for bloated features—you might want to look at a modern alternative that respects your time and your wallet.
SchedPilot is one of those tools. It delivers everything you need to schedule posts, manage teams, and grow your social media presence, without the drama.
And hey—at least you won’t need a second job just to afford it.
Oh, and the best part? No squirrels were harmed during this review.
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