Let’s be real for a second. You can write the most brilliant post on LinkedIn—the kind that should be framed and hung in a motivational speaker’s hallway—but if your photo is blurry, cropped weirdly, or looks like it came out of a potato, people will scroll right past it.

It’s painful, I know. You poured your heart into a post about building a business from your garage, and the one thing people notice? The image got chopped off mid-quote. Or worse… your face looks like it was compressed by a medieval torture device.

That’s why photo sizes on LinkedIn actually matter. Like, more than you think.

In this guide, we’re diving deep into the jungle of LinkedIn image sizes, dimensions, formats, and best practices. And no, this won’t be a boring spec sheet. It’s going to be equal parts practical and fun—because if we’re going to wrestle pixels, we might as well enjoy it.

Why LinkedIn Image Size Isn’t Just a Tech Detail

Imagine walking into a business meeting in a sleek suit… but wearing clown shoes. That’s what using the wrong image size feels like. Your message might be sharp, but your visuals? Total distraction.

LinkedIn is a professional platform, but it’s also visual. Whether you’re posting a company update, promoting a new article, or bragging (humbly, of course) about your recent webinar, the image is the first thing people see.

And first impressions? Ruthless.

Optimized images:

  • Look sharp and professional

  • Encourage more clicks, likes, and comments

  • Show that you pay attention to detail

  • Avoid awkward cropping that hides key content

Meanwhile, wrong-sized images can make your brand look sloppy, rushed, or just plain outdated.

I once uploaded a celebratory team photo that LinkedIn cropped right through someone’s head. Poor Bob. Still hasn’t forgiven me.

Standard LinkedIn Image Sizes (Updated)

Okay, let’s get into the meat. These are the image dimensions you actually need to care about. Bookmark them, tattoo them, or scrawl them on a whiteboard. Whatever works.

1. LinkedIn Profile Picture

  • Recommended size: 400 x 400 pixels

  • Minimum: 200 x 200 pixels

  • Max file size: 8MB

  • Formats: PNG, JPG

Your face is your brand. Make sure it’s clear, centered, and not cropped by LinkedIn’s circular frame. Zoom in too close, and you look like a floating forehead. Zoom out too far, and you look like a surveillance camera caught you walking into a gas station.

2. LinkedIn Background (Banner) Photo

  • Recommended size: 1584 x 396 pixels

  • Max file size: 8MB

  • Formats: PNG, JPG

This is where people get fancy—and also where most get it wrong. Don’t put key text near the edges. LinkedIn crops banners differently on mobile vs. desktop. It’s like playing visual roulette. Test it.

3. Company Page Logo

  • Recommended size: 300 x 300 pixels

  • Make sure it’s centered. If it looks off-balance, the entire company page feels “off.” Just trust me.

4. Company Cover Image

  • Recommended size: 1128 x 191 pixels

  • Go horizontal. Go bold. But again, avoid putting important stuff on the far edges. LinkedIn loves messing with your alignment.

5. Shared Image or Link Post

  • Recommended size: 1200 x 627 pixels (that’s the golden ratio for most content)

  • Think blog previews, article shares, etc.

6. Carousel Posts (PDF format)

  • Recommended size: 1080 x 1080 pixels per slide

  • Upload as a multi-page PDF

  • Keep text big, bold, and readable. No one’s squinting to read size 10 font while drinking their morning coffee.

7. LinkedIn Stories (RIP, they’re gone)
Yeah, don’t waste time with this. They were cute, but now they’re just a memory. Like Vine. Or your gym membership.

How to Make Sure Your LinkedIn Image Doesn’t Flop

A great image on LinkedIn isn’t just about dimensions. It’s about how you use the space. Design with intention, not desperation.

Here’s a little cheat list:

Make it pop.
Dull colors don’t stop scrollers. Use contrast, vibrant tones, or even a bold border.

Leave space around text.
Don’t cram your quote edge-to-edge. You’re not stuffing a suitcase before vacation.

Use big fonts.
If your text looks like fine print, people won’t bother. Pretend you’re designing for someone who left their glasses at home.

Avoid stock-photo overload.
If I see one more handshake in front of a skyscraper, I might scream.

Test on mobile.
LinkedIn displays differently depending on device. Check how your post looks before it goes live. Don’t assume it’s fine just because it looked good on your desktop monitor from 2009.

But What If You’re Posting a Graphic?

Ah yes—the infamous quote graphic. Or your sales graph. Or that fancy announcement banner with your new product.

If you’re designing your own post graphic, use 1200 x 1350 pixels for tall images. Why? Because taller images take up more space on the feed—and more space means more attention.

I know. It’s a little sneaky.

But hey, everyone else is doing it.

Just make sure it’s relevant. No one likes bait-and-switch content. If your image screams “big announcement” and your post says “we added dark mode,” people will roll their eyes straight out of their heads.

Real Talk: Does It Really Matter?

Let me guess—you’re thinking, “Do I really need to worry about all these sizes? Can’t I just wing it?”

Sure. You can. But LinkedIn’s algorithm is brutal. The better your image performs, the more people LinkedIn will show your post to. And the difference between a cropped mess and a clean, perfectly-sized image? It’s not just visual. It’s engagement.

I once resized a banner from 1080×1080 to 1200×1350 and got 3x more likes. True story. Same content. Just better image dimensions. Go figure.

Also, looking good on LinkedIn is like dressing sharp at a networking event. People notice—even if they don’t say it out loud.

Tools to Resize Like a Pro (Without Crying)

Here’s a few free or cheap tools I’ve used when I didn’t want to open Photoshop and cry myself to sleep:

  • Canva (you can even search “LinkedIn Post” templates)

  • Figma (great if you want more control over layout)

  • Snappa (quick and simple)

  • Remove.bg (if you want to cut out your background and look fancier than you really are)

Pro tip: Once you create a few templates for your brand, save them and just swap out the content each time. No need to start from scratch every Monday morning.

A Word on File Formats and Quality

Let’s keep this simple.

  • Use PNG for sharper graphics or transparent backgrounds.

  • Use JPG for regular photos.

  • Keep the file size under 8MB.

  • Don’t overcompress. A pixelated logo is a cry for help.

Also, always preview your image before hitting publish. I once uploaded a banner where the text read “Let’s Connect,” but the crop turned it into “Let’s Con.” Yeah… not a great look.

Conclusion: Small Pixels, Big Impact

Getting your LinkedIn photo sizes right might seem like a small thing. A detail. An afterthought. But trust me—it’s the kind of detail that separates the posts people scroll past from the ones they engage with.

Visuals are your post’s first impression. They whisper “professional” or “sloppy” before your caption even starts. When you get it right, your message hits harder. Your brand looks tighter. And LinkedIn’s algorithm? It gives you a little wink.

If you’re juggling a million tasks and posting regularly on LinkedIn sounds like another full-time job, you’re not alone. This is where tools like SchedPilot come in clutch. It lets you create, schedule, and even AI-generate posts that match the perfect formats—including images that actually fit. And if you are looking for a linkedin post scheduler, SchedPilot comes to the rescue.

So go ahead. Resize that photo. Clean up that banner. Let Bob keep his head in the frame this time.

And next time someone asks, “Why does your LinkedIn always look so clean?”—you’ll know the secret.

One last thing: if this guide helped you… don’t forget to fix your profile picture. You’re not a silhouette. Probably.