33 Instagram Post Ideas & Examples that Always get Likes

Let’s face it: Instagram can be a wild jungle. And has been like that for such a long time.

One minute your post is doing okay, and the next it’s buried under your cousin’s dog wearing sunglasses. Algorithms? Mysterious. Trends? Ever-changing. Attention spans? Basically nonexistent. But here’s the good news: the kind of posts that rack up likes, comments, and saves—yeah, those aren’t some secret magic spell. They’re based on proven strategies. And I’ve got 33 of them coming your way.

Now before we dive in, let me ask you something. Have you ever posted something you thought was fire and it flopped so badly you wanted to delete it in 30 seconds? Me too. We’ve all been there. That’s why this list exists. And with a solid content planner like SchedPilot, you’ll never scramble last minute again. Because schedpilot supports all social media apps, an instagram scheduler is built inside it.

Ready? Let’s go like-magnet mode.

1. Behind-the-Scenes Moments

People love the stuff that isn’t polished. Show your desk. Your setup. Your process. Even if it’s chaotic. Especially if it’s chaotic.

2. Timelapse Content Creation

Speed things up and share your creative process. Whether you’re a designer, a baker, or someone who arranges Lego in weird shapes, timelapses fascinate.

3. Quick Tips or Hacks

Teach something useful in one slide or carousel. I once posted a 15-second reel showing how to clean a cast iron pan—and it got more likes than my birthday post. Wild.

4. A Powerful Quote With a Personal Twist

Forget generic “believe in yourself” stuff. Share a quote that hit you hard and explain why. Context is everything.

5. Transformation Posts (Before & After)

This one is gold. People are obsessed with progress. Fitness, home decor, art—whatever your niche, let folks see where you started and where you are now.

6. “A Day in My Life” Series

These are fun because they’re real. Show your mundane morning or your crazy Tuesday. Add humor if your day isn’t glamorous.

7. Polls in Stories With a Twist

“Do you put ketchup on pizza?” Boom. Engagement skyrockets. People love giving opinions, especially on controversial food takes.

8. A Hot Take (Respectfully Done)

Take a bold stance on something in your niche. Just be ready for spicy DMs.

9. Personal Wins (Even Small Ones)

Hit 1k followers? Took a mental health day? Managed not to burn your dinner? Share it. People love authenticity.

10. Throwback to a Cringe Post

We all have one. Share it. Laugh at it. Let your audience laugh with you. Or at you. Either way—engagement.

11. Feature a Follower or Client

Give someone a little spotlight. Tag them. Say nice things. They’ll share it—and their friends will too.

12. Myth-Busting Carousel

“Instagram only favors reels.” Really? Bust that myth with facts. Or at least with sarcasm.

13. Morning Routine Breakdown

Does your day start with yoga, journaling, and green juice? Or just you and four alarms? Show the truth.

14. Favorite Tools You Use (Hint: SchedPilot)

This is an easy one. List the tools that help you survive the chaos. Like SchedPilot, which saves me so many hours each week.

Speaking of lists…

Quick List: 5 Unexpected Post Ideas That Lowkey Always Work

  • A screenshot of your to-do list (chaos and all)

  • “Unpopular Opinion” text slides

  • What’s in your bag or workspace today

  • A meme that perfectly explains your mood

  • A photo dump from your camera roll that makes no sense but vibes hard

15. Go Live While Doing Something Chill

Even folding laundry while talking works. It’s about connection, not production quality. Plus, your cat might jump into frame.

16. Showcase an Epic Fail

People don’t want perfect. They want real. If your cake collapsed or your photoshoot got rained out, share it.

17. “This or That” Template

Stories are perfect for this. Coffee or tea? Netflix or Prime? Dogs or more dogs?

18. A Short, Funny Rant

Just don’t name names. Unless it’s a printer that refuses to print when it clearly has ink.

19. Answer a Weird DM Publicly

You know you’ve got one. Blur the name. Share the madness. Add a funny caption.

20. Mini-Tutorials or How-Tos

Break something down in 3–5 steps. It could be how to fold a fitted sheet. Still waiting for someone to show me properly, by the way.

21. Caption Contests

Post a random photo and ask followers to caption it. Pick a winner. Or five.

22. Share a Glowing Review or Testimonial

Yes, even if it’s from your mom. Testimonials build trust, especially when they’re personal.

23. Share a Mistake You Made and What You Learned

Vulnerability wins. Tell the story. Then explain how you fixed it. Your followers will thank you.

24. Your Go-To Playlist or Podcast

Music or podcasts set vibes. People love recommendations. Especially if they’re good for working, chilling, or dancing while vacuuming.

25. Use a Trend—but Flip It

Trends are like seasoning: use sparingly and with creativity. Don’t just copy. Twist it to fit your brand.

26. Recreate a Viral Post (Your Way)

If someone’s post went viral and you have a spin on it, go for it. Just don’t be a clone.

27. Pet Content. Period.

If you’ve got a dog, cat, or bird named Kevin who swears—post it. Always a win.

28. An AMA (Ask Me Anything)

Announce it, then answer the fun ones. Skip the creepy ones. Or roast them lightly.

29. Seasonal Vibes

Autumn coffee photos? Summer beach shots? New Year goal reels? Yes, yes, and absolutely yes.

30. Your Workspace Glow-Up

Even if your desk is just a corner of your kitchen. Show how you make it work. Add personality.

31. What You’re Currently Obsessed With

TV shows, gadgets, weird snacks, tools like SchedPilot (shameless but true)—share the love.

32. A Carousel of Real Talk

“Things I wish I knew before starting…” is always a good opener. Make it raw, real, and helpful.

33. Ask Your Audience to Share Their Wins

Turn the spotlight around. Let them shine. They’ll comment, like, and maybe even repost.

Conclusion: Ready to Post Without Overthinking?

There you go. That’s 33 battle-tested, human-approved, algorithm-friendly post ideas. The kind that get likes not because they’re flashy, but because they connect.

The secret isn’t just in what you post—it’s in when and how you post. That’s where SchedPilot comes in. It lets you batch, plan, and publish posts like a boss. No stress. No burnout. Just a clean calendar and a happy brain.

You’ve got the ideas. Now add your own sauce. And for heaven’s sake—schedule them. Don’t wing it at 11:59 PM on a Tuesday.

One last thing: if none of these ideas work for you… just post a cat in a hat. Trust me.