Figuring out metricool pricing in 2025 can feel like trying to read a restaurant menu in the dark. You know there are options, you know some of them look tasty, and you also know one wrong choice can wreck your budget for the month. I have been there scrolling through plan pages with coffee in one hand and mild panic in the other.

The good news is that metricool plans are actually quite structured once you break them down calmly.

There is a free plan, two main premium tiers called Starter and Advanced, plus a Custom option for large teams and agencies. Under each tier you also have different brand limits and a small extra cost if you want to plug in X accounts, which changes the real price more than many people expect.

What is metricool ?

Metricool is a social media marketing tool or a social media scheduler tool, like many others on the market. Find also more about metricool alternatives if you want to explore other types of apps.

Quick overview of metricool pricing in 2025

Before diving into all the details, let us set the baseline numbers for metricool pricing right now. In both euros and dollars, the structure looks very similar. You get a Free plan at zero per month, a Starter plan that begins in the mid teens or high teens depending on your currency, an Advanced plan that starts higher for teams, and a Custom plan that you negotiate directly with sales once you manage many brands.

What changes the real cost is not only the headline monthly price, but how many brands you manage and whether you pay annually or monthly. Annual billing lowers the effective monthly price for both Starter and Advanced plans, which is the usual software trick but still welcome if you commit long term. There is also a paid add on if you want to connect X, since those accounts are not fully included by default in premium tiers.

Here is a simplified snapshot of the core metricool plans in dollars, based on annual billing for 2025.

  • Free plan

    • Zero per month for life

    • One brand

    • Up to fifty scheduled posts each month and three months of historical analytics

  • Starter plan

    • From eighteen dollars per month annually

    • Up to five brands at the entry level

    • Higher price tiers for ten brands and above

  • Advanced plan

    • From forty five dollars per month annually

    • Higher tiers for fifteen, twenty five, and fifty brands

    • Includes team features, approvals, integrations, and advanced reporting

  • Custom plan

    • Pricing by quote starting above fifty brands

    • Built for agencies and very large marketing teams

The metricool Free plan what you get for zero

The Free plan is where most people start testing metricool pricing, because zero is always tempting. On this plan you can manage one brand and connect its main social profiles, apart from LinkedIn and X which remain outside the free tier. You can schedule up to fifty posts per month and get access to basic analytics for around three months of historical data, which is enough to see simple trends but not long term growth.

From my perspective this plan works best for solo creators, tiny businesses, or anyone who just wants to experiment with the interface. You can also analyze a small number of competitor accounts and play with the built in AI social assistant, which is surprisingly handy when you stare at a blank caption field. The big limitations are the single brand, the cap on scheduled posts, and the short analytics history, so you will hit the ceiling quickly once content volume increases.

Free plan pros and cons at a glance

  • Pros

    • No cost and no expiry

    • Enough scheduling volume for light posting habits

    • Simple way to test the interface before paying

  • Cons

    • Only one brand allowed

    • Short analytics history makes long term strategy difficult

    • LinkedIn and X support are not fully available on this tier

Starter plan when metricool pricing starts to matter

The Starter plan is where metricool pricing becomes serious but still accessible for freelancers and small social media agencies. In dollars, the Starter plan begins at eighteen per month with annual billing, or twenty two per month if you prefer to pay monthly. That entry tier supports up to five brands, and there is a higher tier inside the same plan for up to ten brands at a higher monthly cost.

Comparing metricool pricing plans

Compared to the Free plan, Starter removes the posting limit pain almost completely.

You can plan an effectively unlimited number of posts each month, subject to a fair use policy, and you gain full analytics history for your linked accounts. You also unlock LinkedIn connections, more competitor analysis slots, downloadable reports in formats like PDF and presentation, and SmartLinks for those familiar link in bio pages.

On a personal note, this is the tier where reporting finally becomes client friendly rather than spreadsheet chaos.

Are you also looking for a more affordable metricool alternative ? If yes then no worries, you can try SchedPilot, with prices starting from 5$/mo for scheduling your social media posts.

Who the Starter plan fits best

Advanced plan pricing for teams and agencies

The Advanced plan steps into proper agency territory, and metricool pricing jumps accordingly. With annual billing the Advanced plan starts at forty five dollars per month for up to fifteen brands, then scales up with additional tiers for twenty five brands and fifty brands, each at higher monthly prices. Monthly billing costs more, but gives flexibility if you are still testing demand or your client roster changes frequently.

Feature wise, Advanced includes everything in Starter plus a long list of team and workflow upgrades. You get unlimited team and client access, role based permissions, post approval flows, custom report templates, and connections to tools like Looker Studio, Zapier, and Make. There is also API access and extra AI tuning features, which matter a lot once you start building serious automated reporting and content pipelines. That is the point where I usually stop calling it a simple scheduler and start calling it infrastructure.

Signs you should move to the Advanced plan

  • You run an agency with multiple strategists, copywriters, and account managers

  • Clients want structured approval on every significant post

  • You rely on advanced reporting through Looker Studio or similar tools

  • You need many brands under one umbrella with shared workflows

Custom plan for large marketing organizations

If you manage more than fifty brands, metricool pushes you toward the Custom plan. At this level the published pricing disappears and you negotiate a quote directly with their sales team. The key difference is the ability to set a custom number of brands, define publication limits that work for your volume, and access all Advanced features along with deeper integration options.

In practice this plan targets big agencies, franchise groups, multi country brands, and enterprises that treat social media as a full scale operation. You also have dedicated support and more flexibility around add ons, which can be worth plenty if you run campaigns across dozens of regions and networks. If you are still counting brands on one hand, this level is probably overkill, unless you simply enjoy long procurement calls for fun.

Extra costs and details hidden inside metricool pricing

Like many software tools, the headline price is only part of the picture. One important detail is the separate X add on, which you need for every X account you connect to metricool, even on Starter or Advanced plans. That add on costs around five currency units per account per month, so heavy use of X can quietly expand your real bill.

Another subtle factor comes from taxes. The official pricing page clearly states that the listed amounts exclude any applicable VAT or similar taxes, which are calculated before you complete the purchase. If you work in the European Union, that can move the final total enough that you should account for it in your agency pricing. In short, metricool pricing itself is transparent, but the true monthly cost still depends on your tax status and choice of networks.

Quick checklist of hidden cost factors

  • Number of X accounts that need the paid add on

  • Your country tax rate and VAT rules

  • Choice between monthly and annual billing

  • How many brands you manage now and expect later

  • Any need for enterprise features that push you into Custom

How to choose between metricool plans in real life

When you compare metricool plans, do not just look at the brand counts and shiny integration logos. Start with a simple inventory of your current situation. How many brands do you actively manage, how many posts do you publish each week, and how many people actually need access to the tool. Once you have those answers, the right plan becomes easier to spot.

I usually suggest thinking in stages. If you are a solo creator or very small business, stay on the Free plan until you hit either the post limit or the need for stronger analytics and reporting. As soon as client work or multiple locations appear, Starter becomes the natural fit, while Advanced is reserved for agencies that need real workflow and team management. Custom is the final stage once brand numbers and processes move beyond normal levels.

Practical questions to ask before upgrading

  • Will this plan still work if I add two more brands in six months

  • Do my clients actually care about polished reports and approval workflows

  • How heavily do we use X for campaigns and conversations

  • Are we ready to commit annually, or do we need flexibility for now

Is metricool pricing worth it compared to the value

Whether metricool pricing is fair depends entirely on how deeply you use the tool. For light posting and basic analytics, the Free plan already delivers more than many simple schedulers, especially if you just want to stay consistent on a couple of networks. If you earn money from your content or client work though, the jump to Starter usually pays for itself quickly once you save time on scheduling, analytics, and reporting.

On the agency side, the Advanced plan can be excellent value when you fully embrace its capabilities. Unlimited team and client access, structured approvals, API integrations, and advanced analytics can replace a messy collection of smaller tools. I have seen teams cut hours of manual reporting every month simply by centralizing everything there.

The important part is to avoid paying for Advanced if you are still acting like a solo freelancer, no matter how impressive the feature grid looks.

Conclusion metricool pricing 2025 in plain language

Metricool pricing in 2025 follows a clear ladder, even if it feels complex at first glance. Free exists for experimentation and very small operations that just need a central place to plan content and watch basic performance. Starter steps in when you manage several brands, need serious analytics, and want proper reports instead of screenshots and improvised spreadsheets. Advanced sits above that for agencies and teams that live inside the tool every day and require structure, roles, and integrations.

If you want a simple rule of thumb, match your plan to your responsibility level. Hobby posting and early testing stay on Free, professional creators and small agencies land on Starter, and serious agencies with multiple team members graduate to Advanced or Custom. The real cost then comes down to how many brands you stack on top of the base plan and how much you rely on X accounts that require extra add ons.

Once you view it through that lens, metricool pricing stops being mysterious and turns into a normal business decision.

If you still feel confused after all this, do not worry, I talk to my spreadsheets too.

A quick note about SchedPilot

Since we are talking about metricool plans and social media scheduling, it is only fair to mention SchedPilot, which is our own scheduling app. SchedPilot focuses on a clean calendar, smart posting suggestions, and strong AI powered content help, so you can move from blank idea to ready post much faster. The goal is simple to give solo creators and agencies a modern, affordable scheduling tool that feels fast, friendly, and a little bit fun, instead of one more dashboard that drains your energy before you even write the caption.