Metricool’s headline pricing looks reasonable — $25/month to get started. But if you actually use LinkedIn, Twitter/X, or manage more than a handful of brands, your real monthly bill can easily double or triple.

Here’s the full breakdown of what Metricool actually costs in 2026, including the add-ons that aren’t mentioned on the pricing page until after you sign up. Plus: when Metricool is genuinely worth the price, when it isn’t, and six cheaper alternatives for the times when it isn’t.

Quick answer: Metricool has a free plan (1 brand, no LinkedIn, no X). Paid plans start at $25/month (Starter), $67/month (Advanced), and $267/month (Pro 50). LinkedIn is a paid add-on at +$5 per connected account. Twitter/X is a paid add-on at +$5 per connected Premium account. For most teams managing 2+ brands with LinkedIn and X, the real total cost is 30–60% higher than the advertised starting price.

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Table of contents

  1. Metricool’s official pricing plans
  2. The hidden add-on costs nobody warns you about
  3. Real total cost: full worked examples
  4. Metricool Free vs Paid: what you give up
  5. When Metricool is genuinely worth the price
  6. When Metricool is NOT worth it
  7. 6 cheaper Metricool alternatives
  8. How to export your data if you switch
  9. Frequently Asked Questions

Metricool’s official pricing plans

Metricool has one free tier and four paid tiers. Here’s what each one actually costs and includes, with annual billing (the default “recommended” pricing you see on their website):

Plan Monthly billed Annually billed Brands Scheduling Analytics LinkedIn Twitter/X
Free $0 $0 1 Limited Basic ❌ Not included ❌ Not included
Starter $25/mo $20/mo Up to 5 Unlimited Extended ❌ +$5 add-on ❌ +$5 add-on
Advanced $67/mo $53/mo Up to 15 Unlimited Full ✅ Included ❌ +$5 add-on
Pro 50 $267/mo ~$213/mo Up to 50 Unlimited Full + custom ✅ Included ❌ +$5 add-on
Custom Contact sales Contact sales 50+ All All + white label ✅ Included ✅ Included

What “brand” actually means: In Metricool, a brand is one business or client. Under each brand you can connect one profile per social network — so one Instagram, one Facebook, one TikTok, one YouTube, one Pinterest, one Google Business Profile. If you run an agency with multiple clients, each client = one brand.

Billing note: The annual discount is ~20% (two months free). Unused time rolls over if you upgrade mid-cycle.

The hidden add-on costs nobody warns you about

Metricool’s pricing page doesn’t hide the add-ons, but it doesn’t put them front and center either. Here’s every additional charge you might hit:

LinkedIn add-on: +$5 per connected account

On the Starter plan, LinkedIn is not included. If you manage 3 client brands that all want LinkedIn scheduling, that’s +$15/month on top of your $25 Starter fee. Your “$25/month tool” is now $40/month.

The Advanced plan ($67/mo) includes LinkedIn in the base price. If LinkedIn matters to your workflow, the Advanced plan often works out cheaper than Starter + LinkedIn add-ons once you pass 3 brands.

Twitter/X add-on: +$5 per connected Premium account

Twitter/X is not included in any plan — not even Custom. It’s always a paid add-on at $5 per connected X Premium account. Metricool requires that you have an X Premium subscription to schedule X posts through their API (this is X’s rule, not Metricool’s, but you still pay Metricool the add-on).

For agencies with multiple clients on X: +$5 per client per month can add up fast. 10 clients = +$50/month just for X.

Additional brand slots

If you exceed your plan’s brand limit (5 on Starter, 15 on Advanced, 50 on Pro 50), you either upgrade or pay per extra brand. Pricing per extra brand varies by plan and isn’t publicly listed — you negotiate with sales for anything beyond 50.

White-label reports (Advanced+)

Branded PDF reports are included starting on the Advanced plan. On Starter, you can still export reports but they show Metricool branding, which may matter for agency-client optics.

Looker Studio connector (Advanced+)

Custom reporting via Looker Studio is Advanced-tier only. If your agency has clients who want custom dashboards, you need Advanced even if your brand count fits Starter.

Real total cost: full worked examples {#real-cost}

Here are four realistic scenarios and what Metricool actually costs each one — annual billing unless noted:

Scenario 1: Solo creator with Instagram, TikTok, YouTube

  • 1 brand, no LinkedIn, no X
  • Metricool Free plan covers this — $0/month

Verdict: If you’re a solo creator who doesn’t need LinkedIn or Twitter/X, Metricool’s free plan is legitimately generous. You can get a lot done at $0.

Scenario 2: Solo marketer posting to 5 platforms including LinkedIn and X

  • 1 brand, LinkedIn connected, 1 X Premium account connected
  • Starter plan: $20/month
    • LinkedIn add-on: $5/month
    • X add-on: $5/month
  • Real total: $30/month ($360/year)

Verdict: Add-ons push you 50% above the advertised Starter price. Still reasonable if you love Metricool’s analytics.

Scenario 3: Small agency with 4 clients (Instagram, LinkedIn, X for each)

  • 4 brands, LinkedIn for each, X for each
  • Starter plan: $20/month (fits 5 brands)
    • LinkedIn add-ons (4 accounts × $5): $20/month
    • X add-ons (4 accounts × $5): $20/month
  • Real total: $60/month ($720/year)

At 4 clients with LinkedIn and X, Advanced plan ($53/mo + LinkedIn included + $20 X add-ons = $73/mo) is only slightly more — and gives you up to 15 brands, full analytics, and white-label reports.

Verdict: For small agencies, Starter’s “cheap” price is deceptive. You’ll usually be better off on Advanced once you pass 3 brands with LinkedIn + X.

Scenario 4: Growing agency, 12 clients with all platforms

  • 12 brands
  • Advanced plan: $53/month (LinkedIn included)
    • X add-ons (12 × $5): $60/month
  • Real total: $113/month ($1,356/year)

Upgrade to Pro 50 ($213/mo + $60 X add-ons = $273/mo) only when you exceed 15 brands or need Pro-tier features.

Verdict: Advanced is the sweet spot for agencies managing 4–15 clients.

3-year total cost comparison

Because pricing compounds, here’s what each scenario costs over 3 years — a useful number when comparing tools:

Use case Year 1 3-year total
Solo creator (free) $0 $0
Solo marketer with LinkedIn + X $360 $1,080
Small agency (4 clients) $720 $2,160
Growing agency (12 clients) $1,356 $4,068
Large agency (50 brands, Pro 50) $3,276 $9,828

Compare those numbers to the alternatives below — in some cases the savings are significant.

Metricool Free vs Paid: what you actually give up {#free-vs-paid}

Metricool’s free plan is one of the better free tiers in the market, but it has specific limitations that matter:

What you get on Free:

  • 1 brand (1 Instagram, 1 Facebook, 1 TikTok, 1 YouTube, 1 Pinterest, 1 Google Business)
  • Basic scheduling (~50 posts/month, fair-use policy)
  • Basic analytics (last 30 days only)
  • 1 competitor analysis
  • AI caption assistant (limited credits)

What you DON’T get on Free:

  • LinkedIn scheduling or analytics (completely unavailable)
  • Twitter/X scheduling or analytics (completely unavailable)
  • Multiple brands (1 brand cap)
  • Unlimited scheduling
  • Historical analytics beyond 30 days
  • Downloadable PDF reports
  • SmartLinks (multi-link landing pages)

Who the Free plan actually works for: Solo creators on Instagram + TikTok + YouTube who don’t need LinkedIn or X. Period. If LinkedIn or X is part of your posting rhythm, Free is not a real option — you’ll hit the wall on day one.

When Metricool is genuinely worth the price {#when-worth-it}

Metricool has real strengths. There are specific use cases where it’s the best choice in the market, not just “cheaper than Hootsuite.”

1. You want web analytics and social analytics in one dashboard. Metricool is the only affordable tool that lets you see your website traffic alongside your social stats in real time. For content marketers measuring blog-to-social flow, this is genuinely useful and hard to find elsewhere under $100/month.

2. You need competitor analysis on a budget. Tracking competitor profiles is normally a $100+/month feature at Sprout Social or Agorapulse. Metricool includes it starting at $25/month (5 competitors on Starter, 100 on Advanced). If that’s your primary use case, nothing beats the price.

3. You manage 4–15 client brands and want good reporting at a fair price. The Advanced plan at $53/month (annual) for 15 brands with white-label reports, LinkedIn included, and decent analytics is a legitimate sweet spot for small agencies.

4. You’re already in the Spanish-speaking market. Metricool is a Spanish company and their tool has the strongest localization for Spanish/Latin American social patterns in the market. If your clients are based in Spain, Mexico, Argentina, or Colombia, the platform fit is better than US-built competitors.

When Metricool is NOT worth the price {#when-not-worth-it}

Equally important — Metricool isn’t a universal winner. Here’s when other tools make more sense:

You only need scheduling, not analytics. If you’re not using the analytics features, you’re paying for something you don’t need. Buffer ($6/mo per channel), SchedPilot ($9/mo), or Pallyy ($18/mo) are cheaper if scheduling is all you need.

Twitter/X is central to your workflow. The X add-on math hurts — $5 per account per month is a tax. If you manage 10+ X accounts, Metricool becomes expensive. Buffer and SchedPilot include X at no extra cost.

You need real social listening. Metricool has basic monitoring but not true social listening (tracking brand mentions across the web, sentiment analysis, share-of-voice). For that you need Sprout Social or Agorapulse — more expensive, but actually capable.

You need deep team collaboration. Metricool has collaborator features on Advanced, but it’s not a serious team tool. For 5+ user teams with approval workflows, Planable or Agorapulse are built for the job. Metricool isn’t.

You want AI-powered content generation, not just captions. Metricool’s AI assistant is basic. If AI content creation is core to your workflow, tools like SocialBee or newer AI-first schedulers do it better.

6 cheaper Metricool alternatives worth considering {#alternatives}

Here’s a shortlist of tools that cost less than Metricool while matching or beating it on specific dimensions:

Tool Starts at Where it beats Metricool Where Metricool wins
SchedPilot $9/mo Cross-platform posting, no X add-on fees, cheapest entry price Metricool has better analytics
Buffer $6/mo/channel Simpler UI, free tier includes 3 channels Metricool wins on analytics + competitor tracking
Pallyy $18/mo Visual planning for Instagram, simpler for creators Metricool wins on multi-platform analytics
Publer $12/mo Built-in AI, Watermark support, bulk import Metricool wins on competitor analysis
Hypefury $29/mo Twitter/X-first, auto-retweet, thread scheduling Metricool wins if you’re not X-focused
Postiz (self-hosted) Free (self-hosted) Zero cost if you self-host, open source Metricool wins on ease-of-use and support

SchedPilot (cheapest option)

SchedPilot is our own product — full disclosure. Here’s where it actually fits: if your main need is scheduling posts to many platforms (Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Threads, Bluesky, Facebook) without per-platform add-on fees, SchedPilot is $9/month flat. No $5 add-on for LinkedIn, no $5 per-account fee for X.

Where SchedPilot doesn’t fit: if Metricool’s competitor analysis and historical analytics are why you’re using it, don’t switch to us — we’re built for publishing, not deep analytics. Use a specialist analytics tool alongside a simpler scheduler instead.

Try SchedPilot free →

Buffer (for solo users)

Buffer’s free tier covers 3 channels with 10 scheduled posts each. Above that, it’s $6/month per channel. Pricing scales by channel count, not by “brands,” so calculations are different from Metricool.

For a solo user on 5 channels with X and LinkedIn: $30/month on Buffer vs $30/month on Metricool Starter with X + LinkedIn add-ons. Roughly equivalent cost, but Buffer has a cleaner UI and Metricool has much better analytics.

Pallyy (for Instagram-first creators)

Pallyy at $18/month is often enough for individual creators who live on Instagram. The visual grid planner is nearly as good as Later’s at half the price. No competitor analysis, but if you don’t need it, you’re not paying for it.

Publer (for AI-heavy workflows)

Publer at $12/month starts cheaper than Metricool and includes solid AI content generation plus bulk CSV import — both things Metricool charges more for or doesn’t do well. Analytics are weaker than Metricool, but for content-heavy teams that don’t obsess over metrics, Publer punches above its price point.

Hypefury (for Twitter/X-first brands)

If X is where your audience lives, Hypefury is purpose-built for it. At $29/month, you get thread scheduling, auto-retweet, auto-plug, and engagement features that no general-purpose tool matches. Completely different use case from Metricool, but worth knowing.

Postiz (for developers who self-host)

Postiz is open source and free if you self-host. You’ll need basic technical skills to run a server, and the platform integrations trail commercial tools, but if data sovereignty or cost is the primary concern, this is the zero-dollar option.

How to export your data from Metricool if you switch

Switching social schedulers shouldn’t mean losing your historical data. Here’s the step-by-step process if you decide Metricool isn’t the right fit:

1. Export your analytics data before canceling. Go to Analytics → Select date range → Download PDF or CSV for each brand. Save at least 12 months of reports locally. Once your subscription lapses, historical data becomes read-only, and after grace period expires, it’s gone.

2. Export your content calendar. Metricool’s Planner supports CSV export of scheduled posts. Export all scheduled and published posts before you move. This makes re-importing into a new tool much faster.

3. Save your competitor tracking list. Metricool doesn’t export competitor lists directly — manually note down the 5/100 competitors you’ve been tracking so you can re-add them in the new tool.

4. Disconnect social accounts via Metricool settings, not via platform settings. Always disconnect from Metricool first. If you disconnect on Instagram/Facebook first, you may leave orphaned permissions that create issues later.

5. Connect accounts to your new scheduler via OAuth. Never share your social passwords — legitimate schedulers use OAuth (official API access). If a tool asks for your password directly, that’s a major red flag.

6. Run both tools in parallel for 2 weeks. Don’t cancel Metricool the same day you set up the new tool. Schedule 10–15 posts on the new tool first, verify they publish correctly, confirm analytics are tracking, then cancel Metricool.

7. Cancel Metricool before your next billing cycle. Metricool doesn’t offer prorated refunds — cancel at least 3 business days before renewal to avoid getting charged another month.

Total migration time: 3–5 days if you do it carefully. Rushing this and losing a week of scheduled content is avoidable with basic planning.

Frequently Asked Questions

What is the cheapest Metricool plan?

The Free plan is $0 forever but limited to 1 brand without LinkedIn or X. The cheapest paid plan is Starter at $20/month (annual billing) or $25/month (monthly billing), which covers up to 5 brands.

Does Metricool have a free plan?

Yes. Metricool’s Free plan is permanent, not a trial. It includes 1 brand, basic analytics, and ~50 posts/month. LinkedIn and Twitter/X are not available on Free — you need at least Starter for LinkedIn, and a paid add-on for X on any plan.

Is Twitter/X really not included in any Metricool plan?

Correct. Twitter/X is always a paid add-on at +$5 per connected X Premium account — on every tier, including Custom. You also need an active X Premium subscription (required by X, not Metricool) to schedule X posts via API in 2026.

How much does Metricool cost for an agency?

For 4–15 client brands, the Advanced plan at $53/month (annual) is usually the sweet spot. Add +$5 per X account if your clients need X scheduling. A typical 10-client agency pays roughly $103/month all-in ($53 Advanced + $50 in X add-ons). For 15+ clients, the Pro 50 plan at $213/month (annual) becomes more economical.

Does Metricool offer discounts for annual billing?

Yes, annual billing saves roughly 20% compared to monthly billing. Starter is $20/month annual vs $25/month monthly. Advanced is $53/month annual vs $67/month monthly. For long-term users, annual is almost always the right choice.

Can I cancel Metricool anytime?

Yes, but Metricool does not offer prorated refunds. If you paid annually, you keep access until the end of your billing cycle but won’t be refunded for unused months. Cancel at least 3 business days before renewal to avoid another charge.

Is Metricool worth it compared to Hootsuite?

For most users, yes — Metricool is cheaper than Hootsuite ($99/month starting) and has better analytics at the Advanced tier. Metricool loses to Hootsuite only on enterprise features (deep social listening, large team workflows). For 95% of users, Metricool at $53/month annual beats Hootsuite at $99/month on value.

What are the main differences between Starter and Advanced plans?

Advanced adds: LinkedIn included (not a paid add-on), 15 brands vs 5, full analytics history (not just 30 days), white-label PDF reports, Looker Studio integration, unlimited competitor tracking (100 vs 5), SmartLinks (multi-link landing pages), and collaborator access for team members.

Does Metricool work for TikTok scheduling?

Yes. TikTok scheduling is included on all paid plans (Starter, Advanced, Pro 50) and supports direct publishing via TikTok’s official API. Free plan has TikTok connection but with fair-use post limits.

How does Metricool compare to SchedPilot?

Metricool focuses on analytics and competitor tracking — strong if you need deep data. SchedPilot focuses on simple cross-platform scheduling at $9/month without per-account add-on fees. Choose Metricool if analytics are your priority; choose SchedPilot if you want to post to many platforms without complex billing. See SchedPilot’s pricing →

Is there a money-back guarantee on Metricool?

Metricool doesn’t advertise a money-back guarantee, but their Free plan lets you test the platform without any commitment. Most users can evaluate whether the tool fits their workflow within a few hours on the Free plan before paying.

Does Metricool raise prices often?

Metricool raised prices in mid-2025 (the first increase in years). Historical pattern suggests 1–2 year price stability, but as with any SaaS tool, budget for potential 10–20% annual increases over time. Lock in annual billing when prices are favorable.

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Post on 10 platforms at once. Great for influencers, marketers, agencies.

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The bottom line

Metricool isn’t overpriced — it’s differently priced. The tool’s advertised starting price ($25/month Starter) doesn’t reflect what most users actually pay once they add LinkedIn, X, and additional brands. The real cost typically lands between $30–$100/month depending on your setup.

For small agencies managing 4–15 client brands with LinkedIn included, the Advanced plan at $53/month is genuinely competitive. For solo creators who don’t need LinkedIn or X, the Free plan is one of the best in the market. For everyone in between, do the math on the add-ons before you sign up — and compare to the alternatives above.

If the analytics aren’t what you need, you’re likely overpaying. Tools like SchedPilot ($9/month, no add-on fees, posts to 10+ platforms) or Buffer are a fraction of the cost when scheduling is the primary use case.

If the analytics are what you need and you manage multiple brands, Metricool Advanced is hard to beat at its price point. Just budget for the LinkedIn + X add-ons upfront so the real total cost isn’t a surprise three months in.